Siam Square, This is the major shopping area of Bangkok. It is very popular with tourists and Thais, particularly young, fashion-conscious Thai girls. The area started to develop around Siam Square in the late sixties when Chulalongkorn University utilized its land bank adjacent to the university.

Since then, it has continued to progress with new shopping centers being built even now. Starting from the Pathumwan junction it stretches all the way to Wireless Road.
The original development, Siam Square, is particularly popular with university students and young Thais who have just started their business careers. There is a well-used phrase on mobile phone calls Meet you at Siam. Opposite Siam Square is Siam Center which was the first western-style air-conditioned shopping complex in Thailand. Now this area has many other shopping complexes.