Pranburi, is located south of Hua hin on the coast of the Gulf of Thailand. It has a quiet beach and is also located close to the famous Sam Roi Yot National Park that stretches along the coastline south.

There are many excellent resorts in the area. Pranburi is becomming a very popular beach and coastal destination in Thailand, close to Hua Hin and national parks, there are now more hotels, resorts and other accommodations in the area though it remains a quiet and relaxing place to stay at a beach not too far from Bangkok.

Today, since it becomes a popular getaway among travelers from Bangkok who seek to relax in style. That contributes to the increase in the number of chic and boutique resorts. The trend started in 2002 when Soneva hotelier group opened its first boutique resort in Pranburi.